One of the remaining large vacant parcels within reasonable boundaries on the northwest corner of Scottsdale Rd and Lincoln Dr will possibly house two hotels, over a hundred condominiums and townhomes, luxury single-family homes and retail space. Five Star Development, a local Scottsdale developer has been pitching a Ritz-Carlton Resort and Residences for nearly a year now to the Paradise Valley City Council. The majority of the parcel, 100-acres, lays in PV, which has much different zoning designations than its next-door neighbor, Scottsdale.
Many PV residents fought long and hard earlier in the year to squash the project, which they claimed had too high of a density for the residential portion. Most residential lots in the oasis of PV are over an acre, while the proposed residences for the Ritz-Carlton will be much smaller. PV City Council approved the development plans in April, and voters affirmed the decision on the November ballot. Since then, Five Star has actually considered cutting down the number of homes, which would decrease the density.
Five Star Development also has ambitious plans for the 20-acre portion of the site that sits in Scottsdale. In January, the developer is planning to request a major zoning change to the City of Scottsdale code. They want the 20-acre parcel to have a mixed-use designation that can allow a hotel up to 60 feet high, 80 condominiums and 300,000 square feet of retail and restaurants. The only viable zoning designation for this is the planned regional center (PRC). The hotel will be an Edition Hotel, a new offspring of the Marriot brand.
